• Pragea P
  • Brand Manager, Manager
  • Last/current workplace: PT. Akasha Wira International, Tbk.
  • 33 years old from Auckland, AKL

Introduction

I’ve 15 years of work experience in sales and marketing field, responsible for end-to-end business process mainly in sales achievement, marketing strategy, brand strategy, and sales strategy (including route-to-market strategy), for both B2C and B2B. Currently, I enrolled in PhD program in Business School The University of Auckland with a full time working visa permit.

Employment History

  • PT. Akasha Wira International, Tbk.

    • Jul 2019 - Nov 2019
    License holder of Nestle Purelife in Indonesia Ideation, planning & budgeting, production and implementation of all business operation Collaborates with marketing team to build sales promotions, product communication, and provide marketing intelligence report Collaborates with sales teams to turn the “selling stories” into sales tools to effectively present the brands Ensures efficient spending of central budget and supervises trade spending
  • PT. Tiga Pilar Sejahtera Food, Tbk.

    • Sep 2012 - Jul 2019
    License Holder of Capri-Sun in Indonesia and brand owner of Taro, Mie KremezZ, Bihunku, Ayam2Telor, Superior, and many more Ideation, planning & budgeting, production and implementation of all business operation Collaborates with marketing team to build sales promotions, product communication, and provide marketing intelligence report Collaborates with sales teams to turn the “selling stories” into sales tools to effectively present the brands Ensures efficient spending of central budget and supervises trade spending
  • PT. Multi Niaga Integra

    • Oct 2009 - Nov 2010
    License Holder of Spring Air, Therapedic, and Protect-A-Bed in Indonesia and brand owner of Comforta and Sleep Center Develop grand strategy for Protect-A-Bed® in Indonesia (incl. RTM strategy) Formulate Protect-A-Bed® sales promotion strategy Meet and exceed all sales plans and target
  • PT. Fondaco Mitratama

    • Jul 2007 - Oct 2009
    Sole Distributor of GE healthcare, LMA, Hamilton, etc. Responsible for sleep therapy, critical care, monitoring, cardiology, operating theatre, airway management, catheter, etc. Meet and exceed all sales plans and target Develop Puritan Bennett brand (GoodKnight® 420 series) for sleep apnea treatment
  • PT. Kalbe Farma Tbk.

    • Aug 2005 - Jul 2007
    Customer relationship management Meet and exceed all sales plans and target Keep up with the latest clinical data

Skills

  • Sales
  • Brand Management
  • Marketing
  • Strategic Sales

Education History

  • Business School - The University of Auckland current

    Doctoral Program in Marketing
  • PPM School of Management current

    PPM School of Management Jakarta, Indonesia – Magister Management (Master Degree), 2012, Majoring in Marketing Management with GPA 3.90/4.00.
  • Institut Teknologi dan Bisnis Kalbe AKA Kalbis Institute current

    Institute of Technology and Business Kalbe (now Kalbis Institute) Jakarta, Indonesia - Bachelor Degree, 2010, Majoring in Accounting with GPA 3.78/4.00.