• Bijal D
  • Communications Manager
  • Last/current workplace: The Brand Intelligensia
  • 41 years old from Auckland, AKL

Introduction

I am writing to apply for the position of Part-time Team Member at Onehunga. I have a long track record as a communications professional acquiring skills in public relations, marketing communication and event management. Over the years, I have interacted with various categories of media (national and local), fielding their queries and requests, acquiring excellent people skills and customer service experience. Working as a Client Servicing Consultant with The Brand Intelligensia Media Agency, I have gained valuable customer service and sales exposure. Here, I have developed my skills to build a quick rapport with client being their point of contact and extending retainer contracts and reach targets. My event management role has honed my eye for detail and time-management skills. I believe that the skills acquired thus, combined with Public Relations skills, can be effectively utilized for this role. I am enthusiastic, professional and confident that I would fit well in the team’s culture and contribute positively. I believe that I would bring important skills, including: • Strong oral, written and interpersonal communication in English • High level of confidence and commitment towards customer service • Ability to follow procedures and be organized in a fast paced environment • Can multi-task and am reliable with good attention to detail • Patience, eager to learn with a ‘can-do’ attitude I have strong verbal and written communication skills that help me to relay complex information in easily understood terms for various levels internally and externally. Currently, I am enrolled for Master’s in Business Administration program in Marketing at Auckland Institute of Studies, St. Helen’s to strengthen my professional knowledge. I hold a student visa which allows me to work 20 hours in a week and full time in holidays. I would welcome having an opportunity to talk with you more regarding available positions, and how I could use my skills to benefit your organisation. I appreciate your time and thank you for considering my application. Look forward to hearing from you. Yours faithfully, Bijal ’souza

Employment History

  • The Brand Intelligensia

    • Jul 2014 - Jun 2015
    The Brand Intelligensia is an integrated marketing communication agency. Key role was to develop content, drive PR campaigns through media relations and business development. Responsibilities: • Maintain existing client relations, identify and establish relations with prospective clients. • Contacted, established and maintained effective working relationship with journalists in print and online publications (journalists and bloggers). • Created content for client websites, e-mailers, press releases, blogs and social media. • Developed the agency's website content and coordinated for the go-live with vendors.
  • Mobango app store

    • Mar 2012 - May 2013
    Mobango is an independent online mobile app store. Key mandate was restructure communication with developers, consumers and media to improve downloads and brand image internationally. Responsibilities: • Contacted existing and new app developers through emails and calls to maintain relations. • Developed quarterly digital marketing communication strategy for App developers; solely responsible for managing the email marketing campaigns. • Contacted, established and maintained effective working relationship with media representatives in print and especially with online media (journalists, bloggers and community owners). • Created the content for various e-mailers, blog, case studies, Newsletter and managed the social media pages on Facebook, Twitter and LinkedIn.
  • Sodexo On-site Service Solutions

    • May 2011 - Aug 2011
    Sodexo On-site Service Solutions India Ltd. is a comprehensive facilities management company headquartered in Paris. My responsibilities included developing internal communication utilizing a mix of various mediums of Print, Online, Events and digital technology. I have drafted and edited the quarterly internal newsletter along with printing and dispatching it across India. Also, initiated the SMS activity to reach on-ground support workforce and corporate personnel across locations and organised a proprietary events, to encourage ethical behaviour in on-ground personnel.
  • UFO Moviez India Ltd

    • Dec 2007 - May 2011
    UFO Moviez is world's largest satellite based digital cinema network. Key role was to assist in developing the PR strategy and positioning road map at UFO Moviez. The launch of Indian Premier League Cricket, 2010 (IPL 2010) in theatres was the first B2C campaign for the brand. Responsibilities: • As part of the B2C focus, re-launched the corporate website at par with international standards. Solely responsible for developing micro-website of IPL 2010, marketing communication (all collaterals) creating the content, development and execution of every operational aspect for IPL 2010. • Responsible for driving the multi-city press conferences for the launch of IPL 2010 including media interactions, all logistics and collaterals. • Managed industry events, road shows and executive visits along with event opportunities on an on-going basis partnering with industry and media organizations for events and PR and support sales and marketing events nationally.
  • Sahara Indian Pariwar

    • Jul 2005 - Nov 2007
    Sahara India Pariwar is a conglomerate with interests in Entertainment, Real Estate and Finance. Key responsibility was to implement media relations, online communication and event strategies for various brands - Sahara Filmy and Sahara One, Sahara City Homes, Hotel Sahara Star and Aamby Valley Resort - in the Western market. I have successfully launched Sahara Infrastructure Fund while handling communication of Sahara Mutual Fund brand for over a year and half.
  • Oxford Bookstores and Cha Bar

    • Feb 2004 - Apr 2005
    Oxford Bookstores is a retail outlet with a quaint tea house attached to it, Cha Bar. Responsible for conceptualizing and executing book launches, reading sessions and seasonal events, PR and branding for both Oxford and Cha Bar to effectively meet the communication strategy of the company. Also, part of Customer Service team for on-going events, book availability and reservations.
  • Dr. Nigam's Goodhealth Pvt. Ltd

    • Feb 2004 - Aug 2004
    Dr. Nigam's Goodhealth Pvt. Ltd. is an obesity management clinic and also provides skin and hair treatment. Key responsibilities included content writing, marketing communication and events.

Skills

  • Sales
  • Event Coordinator
  • Event Work
  • Content Creation
  • Copywriting
  • Marketing
  • Telemarketing
  • Communication Skills

Certificates

  • Certificate in Marketing

Education History

  • Kishinchand Chellaram College of Management

    • Jun 2001 - May 2002
    Kishinchand Chellaram College of Management, Mumbai, India Jun 2001-May 2002 Post Graduate Diploma in Advertising and Public Relations
  • University of Mumbai

    • Jun 1997 - May 2000
    University of Mumbai, Mumbai, India Jun 1997 - May 2000 Bachelor of Commerce
  • Auckland Institute of Studies current

    • From Jul 2015 - Current
    Auckland Institute of Studies (AIS), Auckland, New Zealand Jul 2015 - Current Master's in Business Administration in Marketing